Customer and Market Discovery

Every good product needs a market and customers, but too often product developers wait to address that need until after the development process. In this virtual webinar, you will learn from product expert Susan Cornelius when in the product development process you should start looking for your market and how to build the right product for your customers, saving you invaluable time and money in the process.

This event is offered virtually via Zoom. Join using this link: https://us06web.zoom.us/j/82735968668

About Susan:

Susan Cornelius is the Principal of Accelerate2Solutions, an innovative, small, high tech company focused on creating successful, lean start-ups. Susan has coached more than 71 companies, and created seven start-up companies, ranging from $500M to $150,000, helping them emerge as successful high tech, and life and health sciences companies. Susan brings 30 years of experience in start-ups, mergers, acquisitions, and successful, entrepreneurship in healthcare, research, enterprise software service solutions, medical devices, national defense, and high tech sensing devices for homeland security.

Susan is the site mentor for UNM-Valencia. She is available as an interface for any questions and to serve as a connection point for resources related to your entrepreneurial endeavors or training.

About the New Mexico Rainforest University Center

The University Center program is funded by the U.S. Economic Development Administration to provide entrepreneurial training and technical assistance to individuals or small businesses who are looking to start or grow their idea. The platform for the training will be e-commerce, designed to assist any business with its digital presence. The New Mexico Rainforest University Center provides entrepreneurial training and technical assistance at the University of New Mexico main and branch campuses. The seminars are free and open to the UNM community and the public via in person or web access, but registration is required. A certificate program in entrepreneurial capabilities is available to UNM students and community members thru UNM’s Innovation Academy. If interested in the certificate program as part of the seminar series, please contact Matthew Salcido at msalcido@innovations.unm.edu.

Program funded by a grant administered by the Economic Development Administration