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NM Rainforest Webinar – Your Good Idea: Getting it From an Idea to a Technology to a Product

Tuesday, November 8, 2022 @ 11:00 am - 12:00 pm

About this event

How do you explain your idea for your company or product? In this VIRTUAL webinar, product expert Susan Cornelius will teach you how to create a QUICK PITCH for your product or business and how to answer the biggest questions to take your business plans to the next step: What really is your product? What makes it unique? Finally, how should you make it better for the customer?

This event is offered virtually via Zoom. A meeting link will be sent to you ahead of the event.


Your Good Idea: Getting It from an Idea to Technology to a Product

One of the hardest things to do is explain, in simple terms, your idea for your company and your product. Sometimes we hear people state the problem they are trying to solve. Sometimes we hear people talk at length about their technology. But ultimately, we need to be able to speak succinctly to the following questions: What is the product? What is it called? What problem does it solve? How does it work? What makes it unique? What does it cost? How do I purchase it? Together, we are going to work on the elements of a QUICK PITCH and refer you to other online workshops to challenge you to talk to your customers to figure out the answers to these and other questions.

About Susan:

Susan Cornelius is the Principal of Accelerate2Solutions, an innovative, small, high tech company focused on creating successful, lean start-ups. Susan has coached more than 71 companies, and created seven start-up companies, ranging from $500M to $150,000, helping them emerge as successful high tech, and life and health sciences companies. Susan brings 30 years of experience in start-ups, mergers, acquisitions, and successful, entrepreneurship in healthcare, research, enterprise software service solutions, medical devices, national defense, and high tech sensing devices for homeland security.

Susan is the site mentor for UNM-Valencia. She is available as an interface for any questions and to serve as a connection point for resources related to your entrepreneurial endeavors or training.

Your Good Idea: Getting it From an Idea to a Technology to a Product image

About the New Mexico Rainforest University Center

The University Center program is funded by the U.S. Economic Development Administration to provide entrepreneurial training and technical assistance to individuals or small businesses who are looking to start or grow their idea. The platform for the training will be e-commerce, designed to assist any business with its digital presence. The New Mexico Rainforest University Center provides entrepreneurial training and technical assistance at the University of New Mexico main and branch campuses. The seminars are free and open to the UNM community and the public via in person or web access, but registration is required. A certificate program in entrepreneurial capabilities is available to UNM students and community members thru UNM’s Innovation Academy. If interested in the certificate program as part of the seminar series, please contact Matthew Salcido at msalcido@innovations.unm.edu.

Program funded by a grant administered by the Economic Development Administration


Tuesday, November 8, 2022
11:00 am - 12:00 pm
Event Category:


UNM Rainforest Innovations


Online via Zoom