This workshop introduces the basic concepts and tools of strategic business development for small business. The workshop also offers an overall framework within which small business owners make decisions. Attendees explore the notion of strategy and how it relates to competitive advantage.

Attendees are exposed to different tools to evaluate external threats and opportunities, including the industry competitive forces analysis.

You learn how to identify company strengths and weaknesses and how to develop competencies. Finally, attendees learn about the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution.

This workshop is FREE.

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